Party the day away
I'm still reeling from the fact we were able to get anyone to show up at my Grey Goose Dayclub on Jan. 4. The odds were so against us!
It was below 60 degrees that morning and it was the Sunday after New Year’s Eve, which is technically when nobody wants to spend any more money or leave their couch at all. Yet by 1 p.m. I was already handing my check-in staff another 100 wristbands. How could this be?
I have a few theories. For one, it’s Foundation's crowd. They are the house music lovers I talk so much about. They are very loyal and can go longer than any of us. If their music is happening, no matter when or where, they are there.
Added bonus? As a group they are sexy, all in their late 20s to early 30s, established and mature — but still know how to have fun.
The other thing? I think day parties could be gaining traction once again in Honolulu.
Daytime parties are few and far between, not necessarily because of demand. The only thing that really hinders the concept are the hotels, and rightly so. They are 100 percent dedicated to the care of their guests. A guest complaint means some kind of compensation from the hotel, which eventually takes its toll on the revenue stream.
These parties aren't something most hotels choose to play with, and a bunch of sexy people grooving to good music during the day on a weekend in Hawaii just doesn’t cut it for some travelers, and so they complain.
Times have changed at The Modern Honolulu, which is risking its liquor license and top travel review standing to allow a monthly pool party take place for the past year. I use the term “pool party” very loosely, as it’s not a party so much as a chilled-out day club. And it’s working.
Over at the Sheraton Waikiki, many of us promoters have drooled over the Edge pool since they opened it. Now RumFire has renovated their upper bar, adding a beautiful wrap-around bar and four cabanas available for guests to laze the day away with drinks and the infinity pool. It used to be a luxury only hotel guests could enjoy, but now anyone who spends the required amount on food and beverage can partake in the glorious mental recharge activity I like to call Do Nothing Sunday.
I spent the day there last weekend as a final mental recharge before the Sony Open and POW! WOW! Hawaii, and I’ll tell you it’s the best way to do that. My server wasn’t just from Las Vegas, she grew up in Las Vegas. That is huge. If there is anyone who understands service and the guest experience, it’s someone who started working in the business before she was even 21.
I'm not going to lie, I felt like a celebrity lounging away in that area playing my boom box with my friends being waited on hand and foot. Going from the cabana to the pool over the white rope made hotel guests turn heads and sparked more interest in the area, which is a lot less for them to reserve than the public. I was just stoked on the never-ending supply of towels. It was the greatest day ever.
I keep hearing everyone say or post how great they think 2015 will be. Whether it's true or not, that positive energy alone is going to help make it so. Bravo, you guys!
We are going to have a great year. If you know me, you know how long I've been championing this daytime party concept. To see it finally happening right is amazing, and it's only the second week of 2015!