Protect your ears
I want to publicly apologize to those of you who viewed my Snapchat story last week while I got a sneak peek of Electron, the new audio listening room at Hawaiian Brian’s.
I was shrieking and running around, yelling how much I loved it over the incredibly loud, deep bass that owner Lee Anderson was pumping to test the sound system. I know if you had your phone's sound on, or worse yet, were wearing headphones, it might have caused a bit of discomfort to your ears.
THE DEVIL WEARS PRADA
Presented by Underworld Events
» Where: Crossroads at Hawaiian Brian's, 1680 Kapiolani Blvd.
» When: 6 p.m. Thursday
» Cost: $29.07; all ages
» Info: http://underworldevents.com
Sorry, but I couldn’t help it! I was so excited. The new space is so sick! More on that later, but as a venue overall I really love Hawaiian Brian’s. The smaller Studio venue is the perfect size for a less intimidating experience and the Crossroads concert space is remaining steady as a great place to catch live music
“It’s got a small club feel to it with a nice big stage and PA system,” said local concert promoter Jack Doom from Underworld Events. “It’s not too big and not too small.”
One of the regular promoters at Brian’s, Doom has some great momentum going into 2015 with metal and punk shows on the books each month, including this week's concert by The Devil Wears Prada. Underworld Events has been a very consistent and longtime provider for the alternative genres of hardcore noise.
Going to high school with many of the pioneers of the Nardcore scene in Oxnard, Calif., Doom learned how to play guitar during his freshman year. He was deeply inspired by bands that played in their quad at lunch and seeing how their music annoyed most people had him hooked.
Ten years ago when his band, Corrupt Absolute, wasn’t getting enough shows in between tours, he and his bass player started booking shows for bands similar to their thrash metal sound.
“It’s true when you do something you enjoy, it’s like you’re not even working,” he said, adding the most difficult part of bringing out national acts to Hawaii is dealing with the finances.
“It’s difficult to learn how much a show will make and how much it costs to do,” he said. “It is very easy to lose a lot of money very quickly if you are wrong.”
So why take that risk, over and over again?
“It's very satisfying, taking something as cool as a concert from cradle to grave and knowing it wouldn't have happened if you didn't do it.” he said. “When people come up to me after a show and thank me for bringing bands out, it's a great feeling.
“Promoters are often vilified for being greedy bottom feeders that take advantage of everyone. It didn't take me long to figure out that the promoters are the ones that risk all the money, yet are the last ones in the food chain to get paid if money is made. So when someone acknowledges that, I appreciate it.”
“Most people are still surprised to see how many shows we’ve done and the quality of our shows and our venue,” said Anderson, who works tirelessly with his dad, Glen Anderson, to constantly improve the space. The new Electron room will be open for business this weekend.
Protect your ears, it’s going to be a loud spring and summer.
Christa Wittmier has chronicled Honolulu nightlife since 2004. She is senior marketing director at Young's Market Co. of Hawaii and executive director of music for Pow! Wow! Hawaii, and also helps promote the popular Bacardi Pool Party on Oahu. Contact her via e-mail or follow her on Twitter.